Sales and marketing are two distinct yet interconnected business functions. Both involve the process of promoting a product or service to customers, but there are several key differences between them. This article will explore these differences in detail and explain how they work together to maximize profits for businesses.
About Difference Between Sales And Marketing
| Sales | Marketing |
|---|---|
| Focus on direct customer interaction and transactions. | Reaches potential customers through various forms of advertising. |
| Achieves results by closing deals. | Aims to create brand awareness and loyalty. |
| Short-term goals. | Long-term objectives. |
| Tied to revenue generation. | Involves research, analysis and experimentation. |
| Tactical approach. | Strategic focus. |
| Starts after product creation. | Begins before product development. |
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